Neymar Jr.'s 6th Charity Auction Teams with ESPN, Disney+ in São Paulo

The Instituto Projeto Neymar Jr. will hold its sixth charity auction on 3 August at the Suhai Music Hall in São Paulo. More than 18 lots, including exclusive experiences such as a poker game with Neymar, signed shirts by Pelé and Neymar, and other sports‑related memorabilia, will be offered. ESPN and Disney+ have been named the official media partners, providing red‑carpet coverage and operating a dedicated studio inside the venue.

Proceeds from the auction will support the institute’s programs that serve vulnerable children and adolescents in Praia Grande and surrounding areas, which currently reach over 12 000 youths. The event also aims to fund infrastructure upgrades, staff salaries and new project initiatives for the nonprofit founded by Neymar Jr. and his family.