NFL considers restructuring media rights to adapt to streaming

The NFL is evaluating a potential overhaul of its media rights structure as it considers how to adapt to changing viewer habits and a growing global audience. Commissioner Roger Goodell indicated that the league is exploring whether to repackage current game bundles to better reach fans on various platforms.

The league possesses an opt-out provision that could be exercised following the 2029-30 season, allowing the NFL to terminate existing deals and auction new rights. This review is driven by the shift toward streaming services like Netflix and Amazon Prime Video, while the league maintains a commitment to ensuring all games remain available on broadcast television for local markets.

As part of its international expansion, the NFL is increasing its global footprint, including a record-breaking nine regular-season international games this season. This includes recent broadcasts on streaming platforms to reach audiences outside the United States.