NFL Rio Game generates R$ 462.7 million for Rio de Janeiro economy

The first official NFL regular-season game held in Rio de Janeiro generated an estimated R$ 462.7 million for the local economy. The match, held on September 27 at the Maracanã stadium between the Dallas Cowboys and the Baltimore Ravens, drew approximately 72,800 spectators.

A study conducted by the Rio de Janeiro Municipal Secretariat for Economic Development (SMDE) and Riotur, in partnership with the NFL, detailed the economic breakdown. Direct impact was estimated at R$ 231.8 million, covering ticket sales and spending by tourists and locals at establishments such as bars and restaurants. Indirect effects accounted for R$ 125.4 million through the supply chain.

The event attracted a diverse crowd, with 15% of attendees traveling from 67 different countries. Of the Brazilian attendees, 65% traveled from over a thousand different municipalities across the country, while 35% were local residents of Rio de Janeiro. Mayor Eduardo Cavaliere stated that the event reinforces Rio's position as a destination for major international events and demonstrates the city's capacity to boost tourism and generate income.