NFL unveils Rio Game merchandise collection for Maracanã

The National Football League (NFL) has announced an official merchandise collection for the upcoming NFL Rio Game at Maracanã Stadium. The product lineup is designed to blend American football aesthetics with iconic Rio de Janeiro cultural symbols, such as the Christ the Redeemer silhouette and the Copacabana boardwalk patterns.

Key collaborations include partnerships with Brazilian football clubs Flamengo, Fluminense, and Vasco. The collection also features entertainment-themed items involving Turma da Mônica and SpongeBob SquarePants. Specific apparel and accessories are being developed for the participating teams, the Dallas Cowboys and the Baltimore Ravens, including items featuring Rio-inspired color palettes.

New Era, the league's official cap supplier, is participating in the launch with a collection that integrates local landmarks into hats, t-shirts, and jackets. Upcoming releases are expected to include themed collections for the Dallas Cowboys and a partnership with Jack Daniel's.