Nguyễn Xuân Son named Omoda & Jaecoo brand ambassador

Omoda & Jaecoo Vietnam has appointed football player Nguyễn Xuân Son as its brand ambassador, known as ‘Mr. JAECOO’. The partnership follows the player's successful performance at the ASEAN Cup 2024, where he earned the Golden Boot and MVP titles.

As part of the agreement, Xuân Son received a Jaecoo J7 PHEV Flagship, valued at approximately 999 million VND. The move by Geleximco investor Vũ Văn Tiền serves as a strategic marketing effort, securing the athlete's endorsement while he recovers from a serious leg injury sustained during the ASEAN Cup final.

In addition to the ambassador role, Xuân Son has also purchased an Omoda C5 Luxury model, further strengthening the connection between the athlete and the automotive brand.