Nickelodeon Playtime 2.0 flagship opens in Shenzhen

Play Culture Co., Ltd. has launched Nickelodeon Playtime 2.0, a reimagined flagship venue at the OCT Harbour Shopping Centre in Shenzhen, China. The opening coincided with the country’s National Day Golden Week.

The expanded facility spans more than 2,000 square metres across two levels, integrating immersive play, branded retail, and themed dining. The venue features five major entertainment franchises: SpongeBob SquarePants, PAW Patrol, Dora the Explorer, Teenage Mutant Ninja Turtles, and Garfield.

The attraction is divided into four specialized zones: a Digital Interactive Zone using responsive character technology, a Role-Play Zone with themed sets, an Active Adventure Zone with climbing and obstacle challenges for older children, and a Soft Play Zone designed for younger children.