NielsenIQ and NiCE Launch Agentic AI Platforms for Commerce and CX

NielsenIQ (NIQ) announced six new AI‑powered capabilities at its C360 event, aimed at embedding trusted market intelligence into enterprise workflows and the emerging "agentic commerce" ecosystem. The suite includes NIQ Connected Content, the NIQ Optiq assistant (mobile and bridge versions), NIQ Cadence, and the ConnectAI Suite, all built on NIQ’s extensive data assets. Chief Product Officer Troy Treangen said the tools help clients "access NIQ’s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made."

At the same conference, NiCE unveiled an AI‑native customer‑experience platform, a Workforce Empowerment Suite for managing hybrid human‑AI agents, and NiCE Labs for research and rapid prototyping. President of CX Product & Technology Jeff Comstock emphasized that "agentic AI should be the architecture on which the enterprise customer experience is built, not a capability bolted on afterward." Both companies highlight the shift toward AI integrated as core infrastructure rather than an add‑on.