Nihonshu Genka Sakagura announces unlimited drink promotion

Billion Foods Co., Ltd. has announced a limited-time promotion for its Nihonshu Genka Sakagura and Kositsu Izakaya Tenhi establishments. Throughout September 2026, the company will offer an unlimited all-you-can-drink plan for 1,100 yen (including tax) from Sunday to Thursday.

The plan includes approximately 30 varieties of beverages, such as sake, draft beer, and sours, with 20 types of sake specifically featured. Customers can upgrade to a premium plan for an additional 550 yen, which includes popular sake brands like Nabeshima, Sharaku, and Saku.

Participation is limited to 30 customers per store per day. Pricing varies by day and location, with certain branches charging 1,650 yen on Fridays, Saturdays, and holidays. The promotion aims to increase awareness of the appeal of sake by allowing customers to enjoy it without time constraints.