Nike and NFL launch 2026 Rivalries apparel collection

Nike and the NFL have launched the second installment of their Rivalries collection, featuring eight teams from the NFC North and AFC South. The collection includes jerseys, footwear, and outerwear designed around specific city identities and fanbases.

For the Detroit Lions, the collection offers over 80 items, including jerseys for players such as Jared Goff and Amon-Ra St. Brown, as well as Air Max 90 shoes and various headwear. The Lions are scheduled to debut their new Rivalries uniforms during a Week 8 home game against the Minnesota Vikings. Following the debut, the uniforms will remain part of the rotating game day lineup for three years.

The Green Bay Packers are also featured in the rollout with new designs, including a Micah Parsons jersey and Windrunner outerwear. Following the success of last year’s launch, which became Fanatics’ best-selling merchandise release, demand for the new items has been high, with some products selling out shortly after the September 1st release.