Nike and Nippon Paint announce major sports partnerships in India

Major brands are expanding their presence in the Indian sports market through new multi-year agreements. Nippon Paint has become the official paint partner for the MG Indian Super League (ISL), a top-tier football tournament in India. This collaboration will involve several clubs, including Chennaiyin FC, Mumbai City FC, and Kerala Blasters FC, aiming to engage football enthusiasts through regional and national platforms.

In cricket, Nike is returning to the Indian Premier League (IPL) after 18 years through a multi-year partnership with the Mumbai Indians. The deal will see the franchise's players and staff begin wearing Nike team gear this month, with new kits for both men’s and women’s teams scheduled for reveal ahead of the 2027 season. The partnership aims to connect cricket with Mumbai’s cultural identity and provide specialized apparel for the club’s fan base.