Nike SP City Marathon to be streamed live on SBT Sports

Nike SP City Marathon SBT Sports live streaming São Paulo multi-platform coverage

SBT Sports has secured a partnership to broadcast the Nike SP City Marathon on July 26, 2026. The marathon in São Paulo will be shown live on the SBT Sports YouTube channel and the +SBT streaming platform, with on‑site commentary, interviews at the start in Praça Charles Miller‑Pacaembu and at the finish at the Jockey Club.

The event marks the tenth anniversary of the race, now named after Nike, and will host a record 32,300 participants – about 24,000 in the half‑marathon (21.1 km) and 8,300 in the full marathon (42.2 km). Iguana Sports, the organizer, will provide supplemental health, training and race‑day content across SBT Sports' digital channels. The partnership is described by SBT Sports director Tiago Galassi as a major step for Brazilian running, while Iguana Sports CEO Eliane Verderio calls it the most‑watched edition of the race.

Sources

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