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[BUSINESS] · United States · 20 sources

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Nike to exit S&P 100 after 78% stock decline

Nike will be removed from the S&P 100 index on September 21, 2026, ending an 18-year tenure in the blue-chip benchmark. The decision follows a massive decline in the company's market value, which has dropped by approximately $220 billion from its November 2021 peak. Nike's stock recently closed at $38.40, a level not seen in 12 years, representing a roughly 78% crash from its historical high.

Several factors contributed to the decline, including intense competition from emerging brands like Hoka and On, and a loss of market share in China, where revenue has fallen for eight consecutive quarters. Analysts also pointed to a failed direct-to-consumer (DTC) strategy that strained relationships with traditional wholesale partners and a perceived lack of product innovation.

Nike will remain a constituent of the broader S&P 500. It will be replaced in the S&P 100 by four technology-focused companies: Dell Technologies, Palo Alto Networks, Arista Networks, and SanDisk. Other departing companies include Honeywell Aerospace, Simon Property Group, and Colgate-Palmolive.

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Arista Networks · Dell Technologies · Nike · Palo Alto Networks · S&P 100 · S&P Dow Jones Indices

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