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[BUSINESS] · United States · 3 sources

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Nike unveils new Air Force 1 collections featuring LeBron James

Nike has released new Air Force 1 '01 sneaker variants associated with LeBron James. One release is the Victor Victor x Nike Air Force 1 ‘01 “Court Purple,” a design inspired by a Ferrari in Steven Victor’s personal collection. The purple leather low-tops feature a white Swoosh and laces, a black outsole, and an embroidered Tosa fighting dog logo near the heel. This colorway is part of a six-color series and is expected to release this holiday season for $150.

Additionally, Nike introduced the Air Force 1 '01 “Philly” to commemorate James’ arrival in Philadelphia. These sneakers feature a red, white, and blue design with “PHL” on the sides and “Phila” embroidered on the back. The insoles include a black-and-white brick pattern. The Philly-inspired model retails for $140 and saw rapid sell-outs at select retailers like Lapstone & Hammer.

Entities

LeBron James · Nike · Philadelphia · Steven Victor

Sources

Court Purple Sneakers [www.trendhunter.com]