Nikkei Corporate Character General Election 2026 sees entries from Totech and au Energy & Life

Several companies have entered the ‘NIKKEI Corporate Character General Election 2026’, an advertising project hosted by Nikkei. The campaign allows Nikkei readers to vote for their favorite corporate mascots to determine the top three winners.

Totech Group has entered its character ‘Kokochii’ for the second consecutive year. The character is designed to embody the company’s slogan of creating comfortable spaces.

Additionally, au Energy & Life has entered its corporate character ‘Runrunrunmo’. Created to commemorate the 10th anniversary of the ‘au Denki’ service, the character acts as a member of the public relations department to make energy services more accessible.

Voting for the election runs from August 17 to September 17, 2026, and requires a Nikkei ID.