Nilofa Group targets four million units in Banana Milk relaunch

Nilofa Group has officially relaunched Nilofa Banana Milk, setting an aggressive sales target of four million units by the end of 2026. The product, which originally launched in November 2019, previously achieved sales exceeding seven million units before production was halted in 2022 due to the COVID-19 pandemic.

Founder Noor Neelofa Mohd Noor stated that the relaunch serves as a foundation for a broader business vision, including regional and international expansion. As part of a new growth strategy, the company is shifting from a large-scale agent model to a more selective Business Partner network. This exclusive network is limited to 50 chosen partners nationwide to prioritize quality and business ethics. Currently, 35 of these positions have been filled, with remaining slots open to candidates meeting specific criteria, including SSM registration and market development capacity.