Nintendo and EB Games Canada to launch flagship retail experience in Toronto

EB Games Canada and Nintendo have announced the launch of a permanent ‘store-within-a-store’ retail experience at the EB Games flagship location in Toronto. Scheduled to open on October 17, the 1,500-square-foot space at 267 Yonge Street marks the first North American retail concept of its kind for Nintendo.

The dedicated area will feature Nintendo Switch 2 hardware and games, playable demo stations, and themed displays. Customers will also have access to various merchandise, including ‘My Mario’ products that are reportedly exclusive to this Canadian location.

EB Games Canada CEO Stéphan Tétrault stated that the initiative aims to utilize physical retail to create moments for fans to gather around the games they love. Nintendo of Canada Vice President and General Manager Susan Pennefather described the space as a destination to explore new products and celebrate iconic characters.