Nintendo and Hasbro announce Zelda action‑figure line for 2027

Nintendo and Hasbro have signed a multi‑year partnership to produce a new line of The Legend of Zelda action figures, with the first toys scheduled for release in 2027. The collaboration will debut three six‑inch (approximately 15 cm) figures at the San Diego Comic‑Con, which runs from July 23‑26.

Hasbro’s toy division head Billy Lagor said the partnership "combines Nintendo’s legendary storytelling with Hasbro’s leading role in action toys" to give fans collectible figures. While the specific characters have not been confirmed, the launch coincides with the upcoming live‑action Zelda film, though no official tie‑in has been announced. The move reflects Nintendo’s broader push into merchandise beyond video games, including movies, theme parks and other product lines.