Nippon Travel Agency partners with MediaConnect to promote Japan globally

Nippon Travel Agency has signed a Memorandum of Understanding (MOU) for a strategic alliance with MediaConnect, a subsidiary of the Agence France-Presse (AFP). The partnership aims to utilize MediaConnect’s global PR platform to disseminate information about Japanese tourism, local culture, and regional industries to international journalists.

Scheduled to begin around January 2027, the initiative will feature a dedicated Nippon Travel Agency page on the MediaConnect platform. Press releases from Japanese municipalities, regional companies, and tourism organizations will be translated into languages such as English and French to reach a global audience through AFP News and email distribution.

The project seeks to facilitate international media coverage, inspections, and business exchanges. Beyond tourism, the alliance intends to support the global expansion of regional products, traditional crafts, and food industries by connecting local businesses with overseas buyers and media. Nippon Travel Agency aims to create new business opportunities and support regional economies through 2030.