Nippon TV announces KARADA WEEK health campaign with M!LK

Nippon TV has announced the details for its upcoming “KARADA WEEK” health campaign, running from October 31 to November 8. Under the theme “1 minute a day, a new you begins,” the initiative aims to encourage viewers to engage in light, daily physical activity.

The boy band M!LK will serve as supporters for the event, with member Taichi Shiozaki appointed as the “KARADA Fitness Captain.” A new one-minute fitness dance, the “KARADA WEEK Metsu Dance,” has been developed by choreographer Saako Makita, based on an arrangement of the group’s song “Sukisugite Metsu!”

Olympic gold medalists Natsumi Tsunoda (judo) and Nana Takagi (speed skating) will participate as athlete supporters, sharing insights on maintaining fitness through short, manageable routines. Actress Hiroe Igeta has been named the Wellness Ambassador. The campaign will also feature “Athlete 1-minute Training” segments, showcasing brief exercises used by various professional athletes to promote physical well-being.