NIQ and Morrisons partner for advanced retail analytics

NIQ and Morrisons have announced a strategic collaboration to enhance market share growth through advanced analytics and omnichannel intelligence. The partnership aims to provide Morrisons with a comprehensive view of market dynamics across supermarkets, online grocery, convenience, and emerging retail channels.

By utilizing NIQ’s Full View™ approach, Morrisons intends to leverage AI-enabled tools, automated reporting, and self-service analytics. This integration is designed to streamline workflows, strengthen product attribution, and support agile decision-making by connecting market signals with shopper trends and commercial performance.