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Nissin Foods Chilled and Tablemark Roll Out New Frozen Noodle Lines for 2026
Nissin Foods Chilled announced a 2026 autumn‑winter marketing push aimed at cultivating younger consumers. The company will launch a new "Gyouretsu" noodle product that returns to a rich, hearty flavor profile and will focus on tsukemen and mazemen to counter the recent slowdown in the larger ramen category.
Tablemark also unveiled an expanded frozen‑noodle portfolio for the same season, adding udon varieties with toppings, new ramen collaborations with well‑known shop brands, and convenient microwave‑ready formats. The firm highlighted rising price‑sensitivity, limited cooking time for dual‑income households, and a desire for restaurant‑style meals at home as drivers for the new range. Both companies plan extensive promotional campaigns, updated packaging, and limited‑time collaborations to boost sales in the Japanese market.