Nissin Foods launches Cup Noodle campaign featuring SixTONES

Nissin Foods has launched a new television commercial for Cup Noodle featuring the idol group SixTONES. The campaign, titled ‘Kapoppo,’ promotes a new continuous point program launched on September 28 to celebrate the brand's 55th anniversary.

In the advertisement, the six members of SixTONES appear in colorful, superhero-style outfits while wearing Cup Noodle containers on their heads. The commercial demonstrates how customers can earn points by scanning QR codes on product lids, which can then be exchanged for various prizes.

Available rewards include unique items such as ‘Niku Ottoman’ cushions, Cup Noodle-themed rugs, original mahjong tiles, and even a private night plan at Universal Studios Japan. The unconventional visual style of the commercial has generated significant engagement and discussion on social media platforms like X.