Nissin Foods wins Grand Prix at TikTok Ad Awards 2026 Japan

TikTok for Business held the ‘TikTok Ad Awards 2026 Japan’ ceremony in Tokyo on September 29, recognizing outstanding advertising campaigns from 2025. The event, part of the TikTok Marketing Summit 2026, honored winners across five categories selected from 31 nominations.

Nissin Foods’ ‘Kanzen Meshi Category Entry Point Initiative’ was awarded the Grand Prix. The campaign, developed in collaboration with Hakuhodo, utilized a creative structure where the comedy duo Chocolate Planet recreated a video format by YouTuber ‘Neet Doctor Itaku-ma.’ Judges praised the campaign for its ability to blend brand messaging with TikTok’s meme culture and entertainment value without feeling intrusive.

Other notable winners included:

• Greatest Full Funnel Impact: Suntory’s ‘Konbini wa Reizoko’ (Convenience Stores are Refrigerators) Official MV. • Greatest Branding: Nissin Foods’ Pokkunmyeon x Ohinasama TikTok campaign. • Greatest E-Commerce & Performance: Ajinomoto’s ‘YumYum’ launch. • Greatest Innovative: Mercari’s AI creative PDCA campaign.