Niterói jewelry sector sees new book launch and brand expansion

The jewelry sector in Niterói, Brazil, is seeing new developments in both professional education and artisanal design. Goldsmith and entrepreneur Michel Eller has released a new book titled ‘Mentalidade Estrutural na Ourivesaria – Construindo uma carreira sólida na joalheria’. Drawing on nearly 30 years of experience, the book aims to help professionals transition from technical execution to business-minded career management, covering topics such as market positioning, investment, and decision-making.

Simultaneously, the brand LOOM Jewelry Bar, founded by Silvia Eller and Alice Neves, has inaugurated a new service space in Niterói. The brand focuses on handmade, modular jewelry using silver, gold, natural stones, and moissanite. Their design approach utilizes connectors instead of traditional clasps, allowing pieces to be transformed into various combinations like necklaces, bracelets, and body chains.