Nithya Raman taps Fight Agency for Los Angeles mayoral campaign

Los Angeles City Councilwoman Nithya Raman is planning to hire Fight Agency to produce television advertisements for her mayoral campaign. The agency, which helped propel Zohran Mamdani to victory in New York, specializes in messaging for political insurgents.

The decision has drawn criticism from opponents. A spokesperson for Mayor Karen Bass characterized the move as a major liability, noting that the firm has faced scrutiny due to its work for Graham Platner, a U.S. Senate candidate in Maine whose campaign faced various controversies.