Nitori expands into food market with House Foods retort curry

Nitori, the Japanese furniture and home goods retailer, is expanding its food offerings with a line of retort curry products developed in collaboration with House Foods. The product line, branded as ‘O, Nedan Ijou no Retort Curry’ (More than the price), includes six varieties: Spicy Beef Curry, Creamy Butter Chicken Curry, European Beef Curry, Rich Keema Curry, Koku-ama Hayashi Beef, and Mild Green Curry.

The decision to enter the food market stems from the popularity of spice curries served at Nitori’s former restaurant chain, which closed all locations in December 2024. Following customer requests to purchase the curry sauce separately, the company underwent 96 trials to replicate the restaurant-quality taste for the retort format.

Currently, the products are available at 231 Nitori locations nationwide. The company plans to expand availability to more than 400 stores by the end of the year.