NIVEA expands Cellular Epigenetics skincare routine

NIVEA has expanded its Cellular Epigenetics line into a comprehensive skincare routine focused on skin longevity. The routine centers on the Cellular Epigenetics rejuvenating serum, which utilizes the brand's proprietary EPICELLINE® ingredient alongside three types of hyaluronic acid.

Developed after 15 years of research into epigenetic processes, the EPICELLINE® ingredient is designed to support youthful skin cell function by addressing how genes are activated and function. Clinical studies indicate that the serum targets ten signs of aging. After two weeks of use, 98 percent of test subjects reported that their skin appeared rejuvenated, with improvements noted in hydration, elasticity, firmness, smoothness, and wrinkle appearance.