NIVEA launches sensitive skin repair series

NIVEA has introduced its ‘Ultra Sensitive Fragrance-Free Repair Series’ designed to address common skin issues such as dryness, itching, redness, tightness, dullness, and roughness, particularly during seasonal changes.

The series features a 15% golden repair formula containing Vitamin B5 for skin regeneration, glycerin for intense hydration, and ceramides to rebuild the skin barrier. The products are formulated without added fragrances or alcohol, making them suitable for both adults and children with sensitive skin.

The lineup includes two textures: a lightweight lotion for large areas of the body and a richer cream for extremely dry areas like elbows and feet. User testing by 30 parents indicated the products effectively reduced dryness and itching while providing long-lasting moisture.