Njajan Fest 2026 generates Rp2.56 billion for MSMEs in Rembang

The Njajan Fest 2026, held from October 2 to 4 at Taman Rekreasi Pantai (TRP) Kartini in Rembang, generated approximately Rp2.56 billion in turnover for participating micro, small, and medium enterprises (UMKM).

The three-day culinary festival featured 113 food and beverage vendors alongside various cultural activities, including art performances, talent searches, and traditional games. Organized under the theme ‘Lorong Waktu’, the event aimed to revitalize the TRP Kartini area as a major recreational destination.

Festival committee chairman Mohammad Gufron noted that the significant revenue was achieved without local government budget (APBD) support, receiving full backing from Semen Gresik instead. The event served as a promotional platform for local businesses to expand their market reach.