NK partners with Disney for annual Christmas window display

Nordiska Kompaniet (NK) has announced a collaboration with Disney for its annual Christmas window display. The theme, titled “Från oss alla till er alla,” aims to combine two well-known holiday traditions to create new memories for families and nostalgic visitors.

The display and associated Disney-inspired events will be available at NK locations in Stockholm and Gothenburg from November 15 through January 3. The festivities will officially begin with an annual Christmas parade in both cities on November 15 at 10:30.

NK CEO Hannes Hasselrot stated that the partnership is an opportunity to honor the tradition of the window unveiling, an event that has drawn families for over a century, by merging NK’s heritage with Disney’s influence.