NNormal launches official Japanese Instagram account

NNormal, the Spanish trail running brand founded by mountain athlete Kilian Jornet and the footwear company Camper, is launching its official Japanese Instagram account on August 19. This marks the first time the brand has established an official social media presence outside of its home country.

The new account, @nnormal_japan, aims to provide direct communication to Japanese users regarding domestic events, races, community runs, and information about Japan-based ambassadors. The brand focuses on high-performance, sustainable gear designed in Mallorca and tested in Norway, following the tagline ‘Your Path, No Trace’.

Through this platform, NNormal intends to foster a local community by sharing updates on products, the activities of founder Kilian Jornet, and various outdoor challenges that emphasize a connection with nature.