No Brand expands product range with character collaborations and seasonal themes

E-mart’s private label brand, No Brand, is expanding its product lineup through character collaborations and seasonal themed items to increase consumer engagement. Between January and September of this year, sales of products featuring brand and intellectual property (IP) collaborations more than doubled compared to the same period last year. Notably, products developed with ‘Ahour Bakery’ reached 850,000 units in sales within three months of their October launch.

The brand has introduced 16 new items in collaboration with the character ‘O-duck-hoo,’ covering lifestyle, fashion, and living categories, including hand creams, socks, and stationery. These are available at No Brand specialty stores, E-mart locations, and SSG.com.

Additionally, No Brand is launching its fourth ‘N Station’ themed project, focusing on sweet potatoes. This seasonal series includes 12 new products such as sweet potato crust pizza, cream cheese rolls, and various desserts. Previous ‘N Station’ themes, including matcha, yogurt, and lemon, have achieved cumulative sales exceeding 900,000 units.