started · updated
Noise REP Band sells out within 24 hours of launch
The Indian wearable brand Noise has announced that its first screenless wearable, the Noise REP Band, sold out within 24 hours of its launch. The company reported selling over 35,000 units on the first day.
Designed for health-focused consumers, the device offers continuous biometric tracking and AI-powered health guidance without requiring a monthly subscription. Key features include sleep analysis, recovery scores, stress tracking, heart rate variability (HRV), and effort metrics. The product's optical sensors were specifically calibrated for diverse Indian skin tones to ensure biometric accuracy.
Due to high demand, the Noise REP Band will be restocked on the company's website at its inaugural price of INR 9,999.