Noisy Beast launches marketing campaign for eeger

Independent creative agency Noisy Beast has been appointed by eeger, a specialist tourism, hospitality, and travel jobs platform, to lead its marketing activities. Managed by Accommodation Australia and funded by the Australian Government, eeger serves as a national, industry-led platform integrating jobs, training, and career pathways.

The partnership has launched with a major campaign titled ‘An Un-Automated Career’, which seeks to challenge perceptions of careers within the tourism and hospitality sectors. The campaign highlights human skills that cannot be replicated by technology, such as empathy, creativity, connection, and real-world judgment. Alongside this, Noisy Beast developed eeger’s new brand tagline, ‘People-Powered Careers’.

The campaign is being rolled out across Australia through digital out-of-home displays, posters, signage, and social media channels. Initial out-of-home activity began in September in key markets, including placements at the Sydney International Convention Centre during the NoVacancy event to reach industry decision-makers.