Non-alcoholic beer consumption rises in Romania

A recent survey conducted by Reveal Marketing Research for the Beer Research Center indicates that non-alcoholic beer is transitioning from a functional necessity to a conscious lifestyle choice in Romania.

While safety and avoiding the effects of alcohol remain primary drivers, consumer preference is increasingly motivated by taste and convenience. Approximately 31 percent of Romanian consumers now find the taste of non-alcoholic beer comparable to traditional beer, an increase from 29 percent the previous year. Additionally, 28 percent of respondents value the ability to consume non-alcoholic options at any time of day, including during work hours.