Non-gaming mobile apps drive revenue growth in Q2 2026

According to the Q2 2026 Digital Market Index from Sensor Tower, non-gaming mobile applications have overtaken gaming as the primary driver of mobile app economy growth. In the second quarter of 2026, non-gaming apps on iOS and Android generated $24.4 billion in revenue, marking a 14.6% year-over-year increase. Conversely, gaming revenue fell by 4.5% to $19.2 billion.

Generative AI emerged as a major growth catalyst, with consumer spending in the category surging by 108% year-over-year. ChatGPT remains the dominant player, capturing approximately 60% of the category's revenue following an 82% increase in its own earnings. ChatGPT was also the most downloaded app globally during the quarter. Other notable performers include Claude, which saw significant growth in both revenue and ranking, and TikTok, which led in in-app purchase revenue.

Geographically, the United States remains the largest market for in-app purchases at $14.8 billion, despite a 3% annual decline. China follows with $5.98 billion in revenue, a 10% increase. In terms of download volume, India led the world with 6.67 billion installations, followed by the United States and Brazil.