Nonghyup, KT, and Microsoft partner for AI distribution innovation

Nonghyup Economic Holdings, KT, and Microsoft Korea have entered into a strategic partnership to drive AI transformation (AX) in the agricultural distribution sector. The collaboration focuses on migrating NH SingSing Mall, Nonghyup’s specialized online agricultural marketplace, to a public cloud infrastructure based on Microsoft Azure.

This transition aims to ensure service stability during peak periods, such as major holidays and large-scale discount events, by providing a flexible IT environment. Beyond cloud migration, the three companies plan to develop new AX business opportunities, including the implementation of agentic AI services to handle customer inquiries, order confirmations, and delivery notifications autonomously.

The partnership also intends to enhance e-commerce competitiveness through data-driven marketing and personalized product recommendation systems. By leveraging global AI and cloud technologies, the initiative seeks to expand sales channels for local farmers and increase agricultural income through digital innovation.