Nongshim launches new K-snack products with Sanrio and Olive Young

Nongshim is launching two new snack products, ‘Dakdari Nugget Yangnyeom Chicken Flavor’ and ‘Potato Chips Sweet Corn Flavor’, on August 30. The new products are part of the ‘Olive Young Pick’ campaign in collaboration with Sanrio Characters.

The snacks are inspired by regional Korean flavors: the chicken nugget flavor is based on Suwon-style fried chicken, while the potato chips utilize corn from Gangwon Province. Both products feature Hello Kitty packaging to appeal to younger consumers and foreign tourists.

As part of the launch, a ‘Nongshim K-Snack Tour’ pop-up store will operate at the Olive Young Central Myeongdong Town throughout September. The pop-up will showcase a total of 10 Nongshim products, including various K-bakery and K-chicken snack concepts. This move leverages Olive Young’s growing influence as a retail channel for food and wellness products, particularly among international visitors in Myeongdong.