Nongshim to launch Neoguring snack inspired by viral recipes

Nongshim has announced the launch of ‘Neoguring’, a new snack product scheduled for release on October 12. The product combines the savory onion flavor of the company’s ‘Yangpa-ring’ snack with the spicy seafood seasoning of its popular ‘Neoguri’ ramen.

The development was inspired by ‘modisumer’ trends on social media, where consumers have gained popularity by mixing ramen seasoning into various snacks. This follows previous successful productizations of consumer-led recipes, such as ‘Jjapaguri’ and ‘Shin Ramyun Toomba’.