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Nonna Maxxing trend embraces Italian grandmother lifestyle
A new social media trend known as ‘Nonna Maxxing’ is gaining popularity on platforms like TikTok and Instagram, particularly among young women. The trend involves adopting the lifestyle of an Italian grandmother (a ‘Nonna’), emphasizing activities such as gardening, cooking from scratch, reading, knitting, and prioritizing relaxation over career or social pressure.
Friederike Herrmann, a professor of journalism and communication sciences, describes the trend as a counter-movement to the pressures of self-optimization and constant visibility on social media. It reflects a longing for a simpler, less alienated life as an alternative to modern capitalism and performance-driven societies.
In Rome, 78-year-old Rosella Mercuri, known as ‘Nonna Rosi’, participates in the trend by hosting pasta-making classes for tourists. However, Mercuri notes that the romanticized ‘Dolce Vita’ often masks a history of intense labor. She shared that her own life involved working many jobs, often exceeding twelve hours a day, from harvesting crops to working in fruit and mushroom shops.
Entities
Catholic University of Eichstätt-Ingolstadt · Friederike Herrmann · Instagram · Rome · Rosella Mercuri · TikTok
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 5 SOURCES] The trend may represent a longing for a simple, non-alienated life as an alternative to capitalism and achievement-oriented society. www.marler-zeitung.de · www.nn.de · www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.ruhrnachrichten.de
- [● 5 SOURCES] Friederike Herrmann views 'Nonna-Maxxing' as a counter-concept to social media's focus on self-optimization and visibility. www.marler-zeitung.de · www.nn.de · www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.ruhrnachrichten.de
- [● 5 SOURCES] The term 'Nonna Maxxing' is trending on social media platforms like Instagram and TikTok. www.marler-zeitung.de · www.nn.de · www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.ruhrnachrichten.de
- [● 5 SOURCES] Rosella Mercuri, a 78-year-old Italian woman, performs all tasks herself, including making pasta from scratch. www.marler-zeitung.de · www.nn.de · www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.ruhrnachrichten.de