Noroff University College research gains international attention

Researchers at Noroff University College have gained international attention for their study on the impact of generative artificial intelligence in academic settings. The research, titled ‘Addressing the Use of Generative AI in Academic Writing’, explores how students can utilize AI without undermining the development of essential skills.

Published in the journal ‘Computers and Education: Artificial Intelligence’, the study utilized the Technology Acceptance Model to examine how perceived usefulness and ease of use influence students' intentions to adopt tools like ChatGPT. The research has become highly influential in the field, garnering over 140 citations within a year of its publication.