NORQAIN named official luxury sports watch of the NHL

The NHL has named Swiss watchmaker NORQAIN as its official luxury sports watch partner for 2025. This marks the first time in the league's history that such a designation has been made.

The partnership is deeply connected to the sport through several key figures. NORQAIN was co-founded by former NHL defenseman Mark Streit. Additionally, Pittsburgh Penguins captain Sidney Crosby is a shareholder in the company, as is Nashville Predators captain Roman Josi.

To commemorate the partnership, the companies have released the Adventure Chrono 41mm NHL Limited Edition. The watch, which is limited to 1,917 pieces to honor the founding year of the NHL, features a white dial designed to resemble the surface of a hockey rink.