North American eateries see surge as World Cup fans hunt local flavors

Fans attending the 2026 FIFA World Cup have been flocking to restaurants across the United States and Canada, eager to sample regional specialties and iconic fast‑food chains. Visitors from Europe, South America and Asia reported trying In‑N‑Out Burger, Buc‑ee’s convenience stores, Chick‑fil‑A in Atlanta, poutine in Toronto and a deli sandwich at New York’s Katz’s, among others. "It's greasy, it's disgusting, but it’s absolutely glorious," said Jack Goodwin, a London‑based supporter who toured Dallas, Boston, New York and Atlanta. Harrison Murphy, traveling from London, praised the free sauces at Chick‑fil‑A, while Scottish fan Gary Bishop called the Canadian poutine "absolutely delicious."

Restaurant owners described the influx as a surprise boost. Boston’s Pauli’s saw lines for lobster rolls, and Texas‑based chains such as Whataburger and Terry Black’s Barbecue ramped up supply to meet demand, with Terry Black’s preparing extra meat weeks in advance. Waffle House opened a pop‑up shop in Atlanta selling soccer‑themed merchandise. The heightened interest has turned food into a natural conversation starter between fans and hosts, adding a culinary dimension to the tournament’s cultural exchange.