Norton expands motorcycle lineup with Manx R and Atlas models

The British motorcycle brand Norton, now owned by the Indian TVS Group, is expanding its renewed product lineup. Following the release of the high-performance Manx R superbike, the company is introducing the Norton Atlas, a premium 600cc adventure enduro model.

While the Manx R is developed and manufactured at Norton’s new facility in Solihull, UK, the Atlas is designed in Solihull but fully manufactured at the TVS plant in Hosur, India. The Manx R features a 1,200 cc V4 engine, while the Atlas aims for a clean, minimalist aesthetic.

In a recent collaboration, Norton and lifestyle firm Peaceful Research unveiled a unique pink and purple custom Manx R at the MotoGP British Grand Prix in Silverstone. This aesthetic transformation, which includes a coordinated clothing collection, serves to showcase the brand's customization capabilities, though the specific color scheme has not been confirmed as a standard commercial option.