Norway football team lands in USA for World Cup, sparking surge in jersey demand

Norway's national football team arrived in the United States for the World Cup, debuting new travel suits that were quickly changed on board, a scene described by assistant coach Brede Hangeland as “an interesting scene”. The team’s presence has driven a wave of enthusiasm among Norwegian supporters.

At Oslo's Torshov Sport, store manager Anders Bråten Lilleberg said, “Etterspørselen etter hjemmedraktene er helt enorm, og alt vi får inn blir revet ut av hyllene.” The new home kit, developed with Nike and featuring a prominent flag and Urnes stave‑church pattern, sold out in most sizes, with additional stock arriving before the tournament's start on June 11. A student survey at OsloMet showed 72.5 % prefer the new design over the 2024 version, praising the brighter red and clearer detailing. The combined excitement over the team’s arrival and the fresh kit highlights the strong domestic support for Norway's World Cup campaign.