Norway's Viking Row chant sweeps World Cup stadiums

Norway’s supporters have turned a rhythmic “Viking row” – imagined oars and a unison chant of “Ro!” – into a global phenomenon at the 2026 FIFA World Cup. The choreography, invented by Norwegian teacher Ole Frøystad as a marketing stunt, has been performed by fans in Boston, East Rutherford, Times Square and even Norway’s parliament, with the prime minister joining in. Players have embraced it too; after the win over Senegal the squad reenacted the row on the pitch, and star forward Erling Haaland posted fan‑row videos on social media.

The row has spread beyond stadiums to schools, nursing homes and a kindergarten class in Drammen, illustrating its wide appeal. Critics note that the ritual bears no historical Viking roots, calling it a “fake” tradition, but its viral reach has prompted mixed reactions from neighboring Sweden and Iceland. “We’re a small country, and everyone can take part,” said fan Trond Sveva, highlighting the inclusive spirit of the chant.