Norwegian Air Changes Instagram Logo to British Airways After World Cup Defeat

Ahead of the FIFA World Cup 2026 quarter‑final between Norway and England, Norwegian Air Shuttle challenged rival British Airways to a social‑media wager: the loser would replace its Instagram profile logo with the winner’s for one day. English striker Harry Kane’s side won 2‑1 after extra time, prompting Norwegian to honour the bet. Its Instagram account displayed the British Airways logo for 24 hours, to which Norwegian wrote, “Gut gespielt, England und British Airways,” and British Airways replied, “Wir lieben diesen neuen Look an euch.”

The playful stunt attracted attention from other carriers—Austrian Airlines, Swiss, ITA Airways and Malaysia Airlines—all commenting on the exchange. The airlines described the episode as a fun brand‑engagement initiative that amplified the World Cup buzz across social platforms worldwide.