Norwegian fans unleash Viking‑themed choreography at the 2026 World Cup

At the 2026 FIFA World Cup, Norwegian supporters performed a coordinated “Viking Row” on the stadium stands, matching drum beats and moving their arms to mimic the rowing of a Viking longship. Videos of the display went viral and were compared to the Icelandic “Thunder Clap” from Euro 2016.

The Norway squad also embraced the theme, posing for a team photo in Viking‑style outfits with Erling Haaland and Martin Ødegaard. While many praised the creative homage to Norwegian heritage, some critics warned that it glorifies a violent historical period. The fan phenomenon sparked broader discussion in Norway about night‑time alcohol bans and the commercialisation of sport.