Norwegian media organizations issue legal warning to Meta

The Norwegian Media Business Association (MBL), NRK, and Norsk Presseforbund have issued a formal legal warning to Meta Platforms Ireland regarding fraudulent advertisements on Facebook and Instagram. These scams reportedly misuse the names and logos of Norwegian media outlets to deceive users, leveraging the credibility of established news organizations for illicit gain.

In addition to the issue of fraudulent ads, Norwegian media entities are facing challenges regarding Meta’s proposed changes to its terms of service. These changes could potentially grant Meta rights to use journalistic content, including articles, images, and videos, even those reserved for subscribers. This development follows years of tension between the media industry and the tech giant, particularly as changes to social media algorithms have significantly reduced the traffic driving advertising revenue to news organizations.