NOT A HOTEL rebrands to NOTA Inc. to expand into housing and mobility

NOT A HOTEL Inc. has announced its rebranding to NOTA Inc., effective October 2, 2026. The company is expanding its business scope beyond hospitality into mobility, residential housing, and urban development through a new group structure.

Under the new umbrella, the company has established several specialized entities: NOT A HOUSE for residential products, NOT A GARAGE for mobility, and NOT A CITY for urban development. Notable projects include the launch of ‘POD’, a new residential product, and the ‘NOT A GARAGE CLUB’, a subscription service providing access to helicopters, cruisers, and cars. The mobility division is collaborating with Toyota to develop related infrastructure.

The company also revealed high-profile architectural collaborations. New villa projects are being designed by Tadao Ando and the Swiss architectural unit Herzog & de Meuron, while Ateliers Jean Nouvel is working on the ‘NOT A HOTEL YAKUSHIMA’ project. Additionally, the mobility sector will feature the ‘NIGO JET’, a Gulfstream G500 designed by creative director NIGO®.